Practical Learning: E-commerce Students Gain Real-World Experience through Multi-channel Digital Store Models

Practical Learning: E-commerce Students Gain Real-World Experience through Multi-channel Digital Store Models

Amidst the rapid growth and high demand for practical expertise in the e-commerce industry, modern education must extend beyond theoretical knowledge to integrate deeply with real-world business environments. Guided by this objective, E-commerce students recently participated in the academic-practical program "Exploring Online Business: Building Multi-channel Digital Stores." This initiative allows students to gain hands-on experience in digital business operations directly from the classroom.

Real Learning – Real Implementation – Real Experience

Unlike traditional theoretical approaches, this activity was designed as an experiential learning model, requiring students to directly implement the entire workflow of a real-world e-commerce project. Throughout the program, students were divided into teams to execute specific tasks:

• - Developing marketing concepts for products, identifying target audiences, and crafting communication messages.

• - Directly setting up and configuring digital stores on the Haravan platform, including product management, pricing, and interface design.

• - Integrating Facebook channels and deploying an Omnichannel business model.

• - Practicing livestream sales, simulating product consultations, introductions, and real-time customer interaction.

Through each stage of implementation, students not only understood how to operate an online store but also gained a clear vision of specialized roles within the e-commerce sector, such as marketing, platform operations, sales, and customer service.

Students practicing live-streaming with products sponsored by partner businesses.

Real-world Engagement with Enterprises

A highlight of the program was the active involvement of businesses, enabling students to work with authentic products and real sales scenarios rather than hypothetical case studies.

The activity received product sponsorship from:

• Yen Sao Duong Vu

• AMAYZL

This corporate partnership allowed students to directly experience the professional business environment, hone their product presentation skills, handle real-time situations during livestreams, and gain a deeper understanding of the market’s rigorous demands for high-quality e-commerce human resources.

Results and Awarded Groups

Following a comprehensive evaluation based on marketing ideas, technological application, creativity, and presentation skills, the Organizing Committee presented awards to the following outstanding teams:

• First Prize: Tan Tam Team

• Second Prize: +00 Team

• Third Prize: OG Team

• Creative Idea Award: FlanCo Team

• Consolation Prizes: Auria, Mam Non, and BVD Teams

The winning teams demonstrated serious investment, the ability to apply specialized knowledge effectively, and a proactive spirit in deploying multi-channel digital business models.

Affirming the Practical Nature of E-commerce Education

The "Exploring Online Business: Building Multi-channel Digital Stores" activity serves as clear evidence of the E-commerce department's commitment to bridging the gap between theory and practice. Through this program, students were able to:

• - Engage directly with real business models and enterprises.

• - Enhance practical competencies and professional skills.

• - Build confidence for future internships, career paths, or startup ventures in the e-commerce field upon graduation.

This serves as a vital foundation, helping students better meet the requirements of the labor market in the context of digital transformation and the ever-evolving omnichannel landscape.