Lac Hong University Students Embrace Media Automation with N8N

When Media Operations Move Beyond Manual Tasks

In the practical implementation of digital communications, many daily tasks are repetitive. Data must be gathered from various platforms, content performance requires constant monitoring, reports need periodic synthesis, and information must flow seamlessly between relevant departments. When performed manually, these operations are not only time-consuming but also prone to errors, leaving media professionals with insufficient resources to focus on analysis and optimization.

Against this backdrop, workflow automation has become a core component integrated into the Search Engine Optimization (SEO) course. Students do not approach content optimization as a series of isolated actions; instead, they are guided to view the entire process as a system where data is automatically collected, processed, and transferred to directly support decision-making.

Students of class 23MC111 presenting their final project for the Search Engine Optimization course.

Search Engine Optimization in the Age of Generative AI

Alongside the advancement of Artificial Intelligence, the concept of SEO is evolving. Traditionally, optimization focused on conventional search engines, where systems returned a list of links for users to choose from. Today, an increasing number of users are posing questions directly to Generative AI systems, where answers are synthesized and interpreted from multiple sources.

This shift has led to the concept of Generative Engine Optimization (GEO)—optimizing content so that AI systems can understand, evaluate, and utilize it when generating responses. Throughout the course, students explore this concept to understand that optimization is no longer just about improving visibility; it is about building structured, semantically coherent, and highly credible content for AI extraction. This represents a transition from keyword optimization to knowledge optimization, accurately reflecting the trends of the modern search environment.

Students presenting on SEO & GEO: Display optimization platforms in the digital era.

N8N: The Ideal Automation Tool for Students

N8N is a tool that helps students approach automation and systems thinking intuitively. As an open-source workflow automation platform, it allows for the connection of various applications and services through an accessible interface.

During the learning process, students can build automated workflows ranging from basic to advanced levels. Multimedia Communications students become familiar with data organization and operation via drag-and-drop workflows, while Information Technology and Artificial Intelligence students can extend these capabilities through coding, API calls, and the integration of AI models for in-depth data processing.

The Intersection of Information Technology and Multimedia Communications

Integrating N8N into the curriculum clarifies the intersection between Information Technology and Multimedia Communications. Students do not just see the surface-level content; they understand the underlying data flows—from user search behavior to how data is collected, analyzed, and utilized within the context of Generative AI.

Information Technology students also have the opportunity to see how technical solutions are directly applied to digital media challenges and search optimization within a corporate environment.

Students reporting their final group projects under the guidance of Mr. Nguyen Minh Son.

How Students Apply  to N8N Digital Media Activities

While studying and practicing Search Engine Optimization, students can build workflows tied to real-world needs. Data from analytical tools is automatically collected and compiled into reports. Whenever new content is published or there is a change in visibility on search platforms and AI systems, the system can record and notify the responsible team.

AI tools are integrated to assist in summarizing reports, analyzing search trends, and suggesting content optimization strategies. Through this, students realize that modern media and search optimization are logical operational chains rather than a collection of disjointed tasks.

The n8n project helps students cultivate systems thinking and automation skills.

Learning the Tool to Master the Mindset

The use of n8n in the classroom is not about chasing a specific software. The core objective of the course is to help students form an automation mindset and systems thinking within the Generative AI landscape. Once they understand how to design efficient workflows, students can easily adapt to new tools and platforms in the future.

Preparing Students for the AI-Driven Labor Market

In the era of AI, the value of a professional lies not in performing manual tasks, but in the ability to analyze problems, design processes, and optimize time. By providing Lac Hong University students with access to and practice with automation tools like n8n within the Search Engine Optimization course, the university is taking a vital step in preparation. This ensures that graduates are job-ready, confident in corporate environments, and prepared to adapt to the rapid changes in technology and the search ecosystem.