Evaluation Council for Learning Outcomes and Training Program of the Marketing Major in 2026

Marketing 2026: When Training Programs Meet Market Practice

In the context where Marketing is continuously evolving alongside technology and data, student training must go beyond theoretical frameworks, focusing on practical competencies and the ability to quickly adapt to market demands.

With this orientation, the Faculty of Administration – International Economics, Lac Hong University, organized the Council for reviewing Learning Outcomes (LOs) and the Training Program (TP) for the Marketing major in 2026 at 14:00 on March 17, 2026, at Meeting Room, Campus 1.

Orientation from Faculty Leadership

In her remarks, MBA Ta Thi Thanh Huong – Dean of the Faculty of Administration – International Economics, emphasized the importance of continuously updating training programs to keep pace with the rapid changes in modern Marketing.

In addition, MBA Vu Thi Thanh Huyen – Vice Dean, highlighted the direction of enhancing practical-oriented training, particularly strengthening collaboration with enterprises to provide students with early exposure to real working environments.

Shaping the Marketing Training Program

At the session, MBA Hoang Thi Thanh Chung – Head of the Marketing major, presented a report on learning outcomes and the training program, focusing on key orientations:

• Aligning with Digital Marketing and emerging technology trends

• Enhancing hands-on experiences and enterprise-based projects

• Developing strategic thinking and content creativity

  

Industry Perspectives: Marketing Means “Execution”

The program welcomed participation from experts and businesses actively operating in the Marketing field:

• Nguyen Quoc Bao – ASP Company (FORTIVE Group)

• Mr. Nguyen Minh Phu – Director of PMEDIA Technology and Communication Co., Ltd.

• Truong Ba Manh Long – Bao Long Event Organization Co., Ltd.

• Mr. Le Van Nam – Director of Happy Success Education Communication Company

Their insights emphasized that:

• Students must possess practical skills and execution-oriented thinking

• Marketing is not only about ideas but measurable results

• Businesses seek adaptable, multi-skilled professionals

  

From Classroom to Market

Alumni representatives also contributed practical insights:

• Mr. Truong Viet Hoan – Business Executive, Kim Oanh Real Estate Group

• Mr. Vu Hoang Son – Marketing Collaborator, Mentora Company

Their sharing highlighted the gap between academic learning and real-world practice, emphasizing the importance of:

• Proactively developing practical skills

• Participating in real projects early

• Building professional mindset from student years

Towards “Practice-Ready” Marketers

Key recommendations from the session focused on:

• Updating content in Digital Marketing, Content, and Data

• Strengthening real-world projects and industry collaboration

• Developing skills in creativity, analysis, and campaign execution

• Providing clear career pathways

✨ Ultimately, the program aims to train Marketing students who are job-ready, adaptable, and capable of sustainable growth in real-world environments.