ASU Master Class: Equipping Creative Entrepreneurial Mindset for Marketing Students at Lac Hong University

Launching the Journey of Creative Thinking in a New Era

Recently, the Faculty of Administration – International Economics, Lac Hong University successfully organized ASU Master Class – Session 1 with the topic “Business Strategies for the Creative Entrepreneur.” This was not merely a specialized lecture, but also the starting point for cultivating strategic thinking and creative resilience among Marketing students in the context of a constantly evolving digital economy.

Held on the afternoon of March 25, 2026, at Room A301, the program attracted more than 130 students, creating a vibrant academic environment where knowledge was approached in a modern way, closely aligned with real market demands.

Leadership Orientation – A Foundation for Development

The program was honored to welcome PhD. Nguyễn Văn Tân – Vice Rector of Lac Hong University and MBA. Tạ Thị Thanh Hương – Head of the Faculty of Administration – International Economics. Their presence and insightful guidance contributed to establishing a solid foundation for learning spirit, inspiring motivation, and fostering proactive thinking among students.

Exploring the Model of the Creative Entrepreneur

Throughout the program, students were systematically introduced to the concept of the creative entrepreneur – individuals who not only conduct business but also create distinctive value through innovative thinking.

The distinction between traditional entrepreneurs and creative entrepreneurs helped students better understand current development trends, while recognizing the importance of personal identity in brand building.

From Ideas to Strategy – How Creative Businesses Operate

Beyond theory, the session enabled students to clearly visualize how an idea can be developed into a business model. Operational strategies were presented logically, helping learners understand how to build and sustain a brand in a competitive environment.

This serves as an essential foundation for Marketing students to gradually approach modern business thinking and better define their career paths.

Mastering Oneself in the Age of Technology

A key highlight of the program was the content on self-management and technological adaptation. Students were guided on time management, improving work efficiency, and especially understanding the role of artificial intelligence (AI) in the modern workplace.

Adaptability is no longer an advantage but has become a mandatory requirement for individuals in the digital era.

Learning by Doing – Thinking Formed Through Experience

The class atmosphere became more dynamic during the practical session. Through group discussions and mind mapping activities, students actively systematized knowledge and clearly expressed their perspectives.

This activity not only reinforced the lesson content but also developed teamwork and presentation skills—essential competencies in the Marketing field.

Spreading Value – From Classroom to Future Orientation

The session left a strong positive impression, not only in its content but also in its innovative approach. Students not only acquired knowledge but were also oriented toward creative thinking, helping them feel more confident in building their career paths.

ASU Master Class continues to affirm its role as a bridge between domestic training programs and international academic standards, accompanying students on their journey of comprehensive development.

Continuing the Academic Journey

The conclusion of Session 1 opens expectations for upcoming topics in the ASU Master Class series. This will be an opportunity for students to continue exploring, enhancing their capabilities, and perfecting themselves in a modern learning environment.