Marketing Students Conduct Field Visit and Practical Internship at S Furniture Joint Stock Company

On the morning of 24 September 2025, Marketing students from The Faculty of Administration International Economics, Lac Hong University, conducted a field visit and practical internship at S Furniture Joint Stock Company, one of the leading enterprises in the field of furniture manufacturing and trading. This meaningful activity enabled students to connect theoretical knowledge with real-world experience in a corporate environment.

From early morning, students arrived with enthusiasm, ready to explore and learn. The visit was not only an opportunity for on-site observation but also a chance to interact and strengthen connections among students, lecturers, and the enterprise.

During the reception session, representatives of the leadership of S Furniture Joint Stock Company introduced the company’s establishment process, development orientation, and brand-building strategy. In particular, students listened to presentations on digital marketing activities, brand promotion, customer care, and the application of technology to meet market demands.

Students were then guided on a tour of the product showroom, production workshop, and the enterprise’s operational management process. They had the opportunity to directly observe how products are researched, manufactured, and promoted to the market. Numerous questions were raised regarding furniture trends, consumer behavior, communication strategies, and students received open and dedicated responses from the company’s representatives.

The visit also provided students with an opportunity to enhance their communication skills, learning spirit, and confidence in a corporate setting. In addition, lecturers and students took commemorative photographs with the company’s leadership, marking a memorable milestone in their academic journey. The field visit and practical internship at S Furniture Joint Stock Company concluded successfully, leaving students with valuable experiences. This activity serves as an important bridge for Marketing students to consolidate knowledge, develop skills, and build a solid foundation for their future careers.